Educational Multimedia Research Center

Devi Ahilya Vishwavidhyalaya, Indore

Educational Multimedia Research Center

Devi Ahilya Vishwavidhyalaya, Indore, M.P. (India)

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EMRC offers Electronic Media Programmes at  Undergraduate, Postgraduate & Ph.D. Levels

The programmes are designed to develop confidence, self-esteem, communication skills and teamwork. Learners have a strong ownership of the process which encourages giving  inputs, commitment, cooperation, and decision making.


M.Sc. (Electronic Media)
5-years Integrated
, 50 seats.


MBA (Media Management)
2 years, 40 seats.


Ph.D.(Electronic Media)


Massive Open Online Courses (MOOCs) – Unlimited participation & open access via web (SWAYAM platform)

The Media Courses are approved by the University Grants Commission of India (UGC), New Delhi. Students are admitted through Central Universities Eligibility Test (CUET), the common entrance exam for admissions to undergraduate programs of Central/State/Deemed/Private Universities of India. The core subjects in the courses are Television Production, Audio Production, Multimedia Production, Broadcast Journalism, Advertising Management, Media Management. The course of Media Management provides students with the knowledge and understanding about the Multidisciplinary field of Media Management, encompassing media technology and its basic components as well as market studies, business development, organization and economics.

Television Production

In television production, students are provided with an excellent opportunity to gain hands-on experience in all aspects of production, giving expression to their creativity. They are introduced to writing/scripting, camera, acting, set designing, graphics and animation and editing. The subjects include Writing for Television, Direction for Television, Videography, Lighting & Video Editing.

Audio Production

Radio is a wonderfully expressive and intimate medium. Creating pictures through sound involves combining voice, music, ambient sound and sound effects to create broadcasting that is both entertaining and thought provoking. We impart training to our students to create high quality radio programmes. Our audio training includes planning, scheduling, scripting, presenting, interviewing, creating radio packages and all the technical aspects of audio recording, editing and broadcasting.

Multimedia Production

At EMRC, we provide training to our students on variety of projects incorporating may forms of media including video, audio, stills, animation, web design, graphics, interactive CD-ROMs and presentations. This focuses on Graphics, 2D & 3D Animation, Compositing, Web & e-content development.

Broadcast Journalism

Students learn to report, produce, and deliver the news for radio, TV, and other broadcast media. They are trained in News Writing, Electronic News Gathering (ENG), News Production, presentation and packaging.

Advertising & Public Relations Management

Advertising is an important contributor to economic growth worldwide. Delivering an effective message through advertising requires a different skill set. Students at EMRC are trained in Advertising Production, Corporate Communications & Public Relations Management.

Media Management

The course of media management provides students with knowledge and understanding of the multidisciplinary field of media management, encompassing media technology and its basic components as well as market studies, business development, organization and economics. It aims at training students to acquire the knowledge and skills required to manage and develop enterprises in the media industry or enterprises using media communication in their business activities. The course content includes Media Marketing & Economics, New Media Production, Digital Marketing, Social Media, Event Management and HR Management.

Media Research

The Center seeks to contribute to the development of a tradition of rigorous research into media performance and media policy, with a particular emphasis on the interaction between the economic and the public service dimensions of media performance. In pursuit of these objectives, the Center serves as a resource and forum for scholars, policymakers, industry groups, and public interest organizations with an interest in understanding the factors that affect media performance. Training in research focuses on Content Research, Media Research & Advanced Statistical Techniques.

Admission Procedures

EMRC offers Electronic Media courses at Undergraduate, Postgraduate and Ph.D. levels. These are aptly designed to meet the needs of the present-day media and corporate worlds.

M.Sc. (Electronic Media) – 5-years Integrated

Seats : 50 nos.

Eligibility : Higher Secondary / XII with minimum 50% of marks in any discipline.

Admission through Common University Entrance Test (CUET) 

MBA (Media Management) – 2 years

Seats : 40 nos.

Eligibility : Graduation with minimum 50% of marks in any discipline.

Admission through Common University Entrance Test (CUET) 

Ph.D. (Electronic Media)

Admission through Doctoral Entrance Test (DET)